Search Engine Marketing

being found by your target market!

take advantage of

  • Organic search engine results
  • Pay per click marketing
  • Search engine mapping technology
  • Local business listings
  • Increased traffic to your site

Features

  • Target customers using search engines to find businesses providing local products and services within a specific geographic location such as a town or city.
  • Receive coverage across the major search engines' natural and paid traffic models.
  • Obtaining good results from a local search engine marketing campaign requires a holistic approach whereby businesses should take advantage of organic search engine results, pay per click marketing, search engine mapping technology and local business listings.
  • Take advantage of Google's powerful Web site analytics program to accurately measure where your Web site visitors are coming from, how long they are spending on your site and which marketing campaigns are actually making you money.

Benefits

  • Increase your Web site visibility in each major search engine (Google, Yahoo, non MSN)
  • Attract targeted traffic from people looking for your products and services.
  • Accurately measure your return on investment by using powerful Web site analytics
  • Have your business prominent within Google's mapping technology service.
  • Low cost -- high impact! Only pay for the traffic you receive and set daily budgets so that you only spend what you feel comfortable with.

Local Search Marketing Package

Google local resultsIt is quite literally endless the amount of things that can be done to market your Web site, but obviously at some stage there is a point of diminishing returns, which is why this package is specifically targeted at small-business owners looking to target local customers. A local search engine marketing campaign is designed to increase traffic from search engines from those businesses targeting a specific geographic location such as a town or city.

Obtaining good results from a local search engine marketing campaign requires a holistic approach whereby businesses should take advantage of organic search engine results, pay per click marketing, search engine mapping technology and local business listings. The level of traffic that such a campaign can drive is somewhat irrelevant, what is more important is that the traffic that is generated will be highly targeted and have a high likelihood of converting into a sale or genuine lead.

Your package will have us perform 10 hours of work over a period of two months. A great majority of the work will be performed immediately and it is important to follow up any work by monitoring the results through your Google Analytics account that we set up. If your Web site is targeting a competitive niche such as accommodation we may need to continue working on obtaining good results for a period longer than two months. If this is the case we will discuss this with you before commencing any campaign.

Local Search Marketing Package - $475 per monthIn order of priority our package includes the following tasks:

  • Set up Google Analytics
  • Set up and monitor Google Pay Per Click (PPC)
  • Set up and monitor Yahoo Search Marketing
  • Submit to Google, Yahoo! and Truelocal local business listings
  • Source local linking opportunities
  • Review current Web site structure based on Analytics data
  • Recommend ongoing search engine marketing strategies and budget based on campaign results

Costing: $475 per month (2 months)

Please note:

  1. Google and Yahoo PPC fees are not included in monthly costing and will need to be paid directly to the associated company.
  2. Google AdWords PPC currently has a one time $10 setup fee. Ongoing fees are billed monthly.
  3. Yahoo! Search Marketing requires a $100 upfront payment from which fees are deducted from.
  4. Any listing fees associated with local listing opportunities will need to be paid directly to the associated party.
  5. Google Analytics is currently free.
  6. Google, Yahoo, and nineMSN local business listings are currently free.
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